Also Revel’s Facebook page bears their brand new slogan: Gamblers Wanted
Oahu is the very first good news since Atlantic City’s casino that is newest opened: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements every where within Revel Casino-Hotel.
New Campaign Working
Having its seemingly apparent ‘Gamblers Wanted’ campaign including a sign that is massive close to the front of the casino Revel has apparently managed to get clear pokies online more chilli that their former no-smoking, chi-chi attitude is out with the Atlantic Ocean tides, and a more approachable ‘come on in and invest your hard earned money’ tactic is working for them.
Revel’s revenues for July had been $23.4 million, from the combined take from both slots and table games, which represents a dramatic 33 percent jump from this past year.
‘we think the July outcomes clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos is wanting more gamblers; the numbers for each of the beleaguered gambling city’s casinos continued to freefall, with a nearly 4 percent fall when compared with 2012, according to numbers released by the state’s Division of Gaming Enforcement. The sole other gambling enterprises that showed gains besides Revel were Borgata, up 19 %, and Resorts Casino Hotel, having a 6 % jump in comparison to year that is last.
Helping the July numbers, evidently, was the July Fourth holiday tourist influx. Officials say there was an almost 7 percent increase in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they say 7 % more visitors stopped during the given information facilities that surround the Atlantic City Convention and Visitors Authority.
And despite the call for those ready to wager, it appears that at final Atlantic City’s efforts to mimic exactly what has struggled to obtain years in vegas namely, non-gaming draws like headliners, retail and fancy restaurants can be working; a performance that is sold-out pop songstress Beyonce and also the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.
‘There is no question that special events in Atlantic City are a draw that is major tourists,’ said Jeffrey Vasser, president of this Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while placing 40,772 room evenings and $64 million in meeting ancillary spending into the coffers of hotels, casinos and retail.
Needless to say, while one month that is good nice, for a property like Revel which has been plagued with bad figures since it launched simply 15 months ago, an ongoing winning streak is going to be necessary to convince investors that the worst is finished. To that end, Hartmann says there could be more of the promotions that are incredibly creative after Labor Day.
‘We’re reasonably confident that we are able to maintain industry share figures,’ Hartmann said, hedging his bets.
The casino went into major rebranding mode following a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new interim that is( CEO in Hartmann. He claims the strategy that is basic to re-position the casino from ‘luxury’ to more of an ‘everyman’ kind of property.
‘we have been deeply grateful that many Atlantic City gamblers are giving us a second chance,’ Hartmann stated.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons aided by the name that is same took home $1 million following an Ohio casino error
Once the Horseshoe Casino in Cincinnati held a $1 million drawing for customers for a night, the house was packed saturday. The drawing had been televised and plenty of local news were on hand to get a glimpse of the champion. The announcer drew the name that is winning said:
‘Our next millionaire from Cincinnati is Kevin Lewis that is:!’
You Profit! No, Wait, YOU Win!
It had been the moment of the lifetime for Kevin Lewis, who was in attendance that night. He had been there with his fiancée, and the two began to celebrate, gathering the giant check and accepting the adulations of the crowd that is adoring.
And that’s about when the casino understood they’d a problem that is major their hands.
Kevin Lewis, as it turns out, isn’t exactly a name that is rare. And while one Kevin Lewis was within the audience during the casino, another one ended up being watching on television, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.
After the presenters realized that they had been awarding the prize to the wrong man, they conferred with casino officials in order to make a decision on how to proceed. There were undoubtedly plenty of possibilities to them: only the winner that is rightful’ the money, and lots of such mistakes are resolved by giving the unfortunate and incorrect ‘winner’ a token prize or nothing at all.
But the Horseshoe decided to take another approach. Rather than result in the males worry about which one would ultimately get the prize, they merely awarded two million dollar rewards instead: someone to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino general manager Kevin Kline in a declaration. ‘So in keeping with our commitment to do the thing that is right our visitors, Horseshoe awarded a $1 million prize every single of the men.’
The ‘correct’ Kevin Lewis hasn’t had much comment on the problem, and their prize money was never really in question. However the Lewis who showed up at the casino that night is grateful that luck was on his side.
‘When I heard my title I stated, ‘God finally gave me a big win,” Lewis told local television station WCPO. He later attributed his win to simply ‘being in the right place at the best time.’
Six Degrees of Separation
Incredibly, the two champions have a complete lot in common. Not just do they share a name and play at the casino that is same but they both live in the city of Cincinnati, are both in their 50s, and are both engaged to be married making the mix-up even more bizarre.
Certainly one of the chief reasons for a casino being so generous in a situation such as this one is obviously to build the right PR, while the Horseshoe may be the big champion on that account. On social media internet sites like Facebook, the Horseshoe’s page is flooded with messages praising their decision, with most clients seeing it as being a classy move with a business that was under no responsibility to give down the additional money.
Caesars Entertainment Misses A put in Macau
There won’t be any Caesars Entertainment casinos in Macau
The most lucrative gaming destination in the world Caesars Entertainment Inc. sold off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week in what may have seemed like an odd move for a huge casino conglomerate that is one of the few without presence in Macau. A asian developer reportedly paid $438 million for the home, and it should officially change hands by the end of the year.
The questions that are big, why?
No License to Deal
it might revolve around Caesars’ ability to secure a gaming license; or absence thereof.
The casino giant purchased the course area back 2007, for $578 million, then called the Macau Golf program, expecting to turn it into another casino-hotel complex like competitors Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Global have all done so successfully in the past decade. But, it was not become, as well as in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, and something they’re nevertheless having to pay for. Caesars had been also provided a Wynn Resorts sub-concession back 2006, but nixed the opportunity; a move which was obviously a bad one looking back, Loveman admits.
The problem is based on the reality that the Macau government has cut off issuing any additional video gaming licenses beyond the present six concessions and sub-concessions, so Caesars kind of shot themselves into the foot by not using the Wynn deal once they could. Never having themselves submitted a credit card applicatoin right back in 2001 following the lifting of a monopoly that is 40-year Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment during those times does not have any second opportunity to enter the absolute most profitable gambling region on earth now; an unfortunate reality for a company that holds the highest long-term debt load of any casino conglomerate nowadays: a whopping $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite a while now; the Chinese Administrative that is special District in $38 billion in 2012, beating Las vegas, nevada six times over. And simply considering that the begin of 2013, Macau has shown an increase of 16 percent over this past year.
Caesars has been busy doing some major internal business reorganization: it’s spinning off its Las Vegas Planet Hollywood casino, its interactive gaming business (the business’s WSOP-branded online poker is next in line to introduce in Nevada) and a planned Baltimore casino into a separate company that are majority-owned by the moms and dad.
Clearly, buying and offering property for the profit is also not merely one of Caesars’ most useful decision-making abilities either; the company took a $101 million write-down on the land, which they had known as Caesars Golf, once they use it the market this past year, and even that leaves them $40 million in debt, by our calculations, following the sale. Caesars says they expect to the anticipated $420 million in profits through the sale to pay their debt down.